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7 Small Business Marketing Tips
Copyright 2005 Bob Leduc
http://BobLeduc.com


Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

1. Don't Advertise Like a Big Business

Big businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales ...now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.

2. Offer a Cheaper Version

Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

3. Offer a Premium Version

Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service ...or by combining several products or services in a special premium package offer for a higher price.

4. Try Some Unusual Marketing Methods

Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

5. Trim Your Ads

Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.

6. Set up Joint Promotions with Other Small Businesses

Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. This usually produces a large number of sales for a very low cost.

7. Take Advantage of Your Customers

Your customers already know and trust you. It's easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special deals just for your existing customers ...and announce new products and services to them before you announce them to the general market.

Also, convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising - and it is much cheaper.

Each of these 7 marketing tips provides a simple, low-cost way for any small business to find customers and generate sales quickly.


Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just
released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the author:
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at:
http://BobLeduc.comor call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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Tip of the Month . . .
It is not enough if you are busy. The question is, "What are you busy about? "    Henry David Thoreau

Create your PowerHour!

So many people I worked with said they got more work done at home than in the office. That was because there were so many interruptions in the office. In fact lots of people come in early or stay late just to have quiet time to work. One way to have that same quiet time during the day is to manage interruptions. Look for ways to create a "Power hour" of work time. Maybe this will allow you to get home earlier!

1. Email -  shut off the audible alarm for email in your computer. Plan to check email two or three times a day. Allot time in your schedule for answering important email. Use a good spam filter and delete unnecessary email.

2. Telephone  -  Use voice mail message to let people know you will return their call at a particular time during the day. Let people who answer the phone for you know that you can not be interrupted. Give them specific instructions about what constitutes and emergency.

3. Staff  -  Help the staff to understand the reason you cannot be interrupted. Give them a time at which they can get their questions and issues answered. Use a “Do Not Disturb” sign on your door or some other signal so that staff understands you are not to be interrupted.

4. Colleagues  -  Use "Do Not Disturb" sign on door. Explain to colleagues that you are unreachable between certain hours. Be clear when they can talk with you. Set firm boundaries when people come in to "chat" with no clear business purpose.

5. Boss  -  This one is tricky. If you are working on a particular client matter, tell the manager about your deadline and the implications if you don't get the work done. If your deadline comes from the boss make a trade off of a later deadline to accommodate the interruption.

6. Internet  -  Be careful about being drawn in by the Internet. Doing some research on the net can lead to distractions like shopping or looking at interesting sites that are unrelated to your current project. The Internet can be a huge interruption while at the same time a necessity.

7. Other project  -  Sometimes when you are working on one project something you need to do on another pops into your head. Getting up to do the other can be a way of procrastinating. If you don't want to work on the project at hand something else that really does have to be done can be enticing. An example for me would be when I am working on a project and suddenly realize my plants need watering. Watering the plants at that moment is a big interruption. A way to deal with it is to make a note in my calendar to do it at another time.

8. Idea Flash  -  Funny how you can pause to think about something you are working on and suddenly you get a great idea about something else. If you have an idea notebook write it down and move on. No special notebook? Write it down somewhere so you can come back to it once you finish.

9. Messy office  -  A messy office can drain you of energy. Make sure the place you are working is relatively clear of unessential materials before you start working. Schedule a cleaning time on your calendar.

10. Hunger, need cigarette, bathroom  -  Take care of these needs before you begin your work. Any one of these can use up a whole morning because you pass other team members on your way to get food, a cigarette or to use the facilities and that can lead to conversation and distractions.

About Alvah Parker: Alvah Parker is a Business and Career Coach as well as publisher of Parker’s Points, an email tip list and Road to Success, an ezine. To subscribe send an email to join-roadtosuccess@go.netatlantic.com. Parker's Value Program© enables clients to find a way to work that is more fulfilling and profitable. She is both a Practice Advisor and Coach to attorneys, managers, business owners, sole practioners, and people in transition. Alvah is found on the web at www.asparker.com. She may also be reached at 781-598-0388Article Source: http://EzineArticles.com/

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Last Months Tip . . .

With our to-do lists ever-growing, assigning tasks to our calendars can be a simple way to manage time and reduce stress. The simple act of writing down the things we need to do releases us from having to remember it all "upstairs."
Below are some tips to help you successfully manage your tasks and calendar:

  • Be realistic about how long each task will take.
  • Learn to say "no."
  • Delegate: when you authorize others to take over some of your activities, you free yourself to focus on where you can make your best contribution.
  • For those little things that take only a minute or two (such as putting your dirty dishes away or signing a permission slip), sometimes it's best to just do them right away.
  • However, if the task will take 15 minutes or more, choose a specific time in which to do it. Schedule an appointment with yourself. You may need to communicate to your coworkers or family that you are unavailable due to scheduled work.
  • Without a place to "assign" tasks, you'll always be in a reactive mode. Use your calendar diligently. Do things on your time, when you are ready. You are in command.
  • Don't double-book yourself or plan your appointments too close together. Planning for delays will keep you calm and allow you to enjoy the current moment. Forget about multitasking for a while; simply enjoy the pleasures of each task you do.

Copyright 2005 Time to Organize. All rights reserved.  Sara Pedersen, veteran professional organizer, is the author of the FREE e-newsletter "Organzing Dreams." Sign up today at www.time2organize.net to receive your FREE quarterly subscription. Then, make YOUR organizing dreams come true by visiting www.time2organize.net where you'll find dozens of organizing tips, before and after photos, an interactive quiz and much more.  Article Source: http://EzineArticles.com/


 


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